The positive influence of state agricultural marketing programs on adults' fruit and vegetable consumption
American Journal of Health Promotion, 2012•journals.sagepub.com
Purpose. To assess whether state-sponsored agricultural marketing programs had a positive
influence on adult consumers' fruit and vegetable consumption. Design. Differences in fruit
and vegetable consumption between 2000 and 2005 in states that initiated marketing
campaigns during this period and those that did not were examined. Subjects. A
representative sample (n= 237,320) of adults aged 18 and older from states with and without
marketing programs was used. The study used data from the 2000 and 2005 Behavioral …
influence on adult consumers' fruit and vegetable consumption. Design. Differences in fruit
and vegetable consumption between 2000 and 2005 in states that initiated marketing
campaigns during this period and those that did not were examined. Subjects. A
representative sample (n= 237,320) of adults aged 18 and older from states with and without
marketing programs was used. The study used data from the 2000 and 2005 Behavioral …
Purpose
To assess whether state-sponsored agricultural marketing programs had a positive influence on adult consumers' fruit and vegetable consumption.
Design
Differences in fruit and vegetable consumption between 2000 and 2005 in states that initiated marketing campaigns during this period and those that did not were examined.
Subjects
A representative sample (n = 237,320) of adults aged 18 and older from states with and without marketing programs was used. The study used data from the 2000 and 2005 Behavioral Risk Factor Surveillance System.
Measures
The number of fruit and vegetable servings per week and the percentage of respondents consuming five or more servings of fruits and vegetables per day were examined.
Analysis
Between-subjects analysis of variance and logistic regression.
Results
In the absence of a marketing campaign, there was a significant decrease in fruit and vegetable consumption between 2000 and 2005. In states with campaigns, consumption remained stable or increased. Marketing effects were stronger for women than for men.
Conclusions
State-sponsored agricultural marketing programs had favorable effects on consumers' consumption of fruits and vegetables.
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