Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

The concept of “intersectionality” refers to the interactivity of social identity structures such as
race, class, and gender in fostering life experiences, especially experiences of privilege and …

In this chapter, we show that consumer researchers interested in studying gender, culture,
and consumer behavior may benefit from going beyond gender to consider intersectionality …

Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …

Race is a marketplace icon. How so? By holding true to an icon's defining characteristics:
high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how …

Contributes to the creation of a new research area by bringing together the expertise of
scholars from diverse methodological positions who investigate RIM issues across …

2 Introduction synthesis. After the microanalytic turn of my recent books, the present volume
also returns to meso-and macroanalytic levels of analysis. Grounds for Difference emerged …

Disciplinary debate in consumer research has traditionally focused on issues of collecting,
analyzing, and importing data. This book challenges the prevailing orthodoxy by examining …

Purpose To investigate possibilities for integrating recent interdisciplinary research on
materiality with basic issues in consumer culture theory, this chapter discusses …

Diversity can be analyzed using one of two approaches. The dominant unidimensional
approach examines diversity across a single dimension at a time (eg first by race, then by …