Objective: We examined the association between DTCA intensity for statin medications and
prescription sales and cholesterol-related health care utilization. Design, Setting, and …

BACKGROUND While statin drugs are recommended for secondary prevention of coronary
heart disease (CHD), there is no medical consensus on whether or not a statin should be …

This study examines whether exposure to direct-to-consumer advertising (DTCAs) for statin
drugs is associated with non-pharmaceutical behaviors to prevent cardiovascular disease …

BACKGROUND:: Although highly controversial, directto-consumer (DTC) television
advertising for prescription drugs is an established practice in the US health care industry …

Other than New Zealand, the United States is the only industrialized country to permit
relatively unrestricted television and radio advertisement for pharmaceutical products that …

BACKGROUND: The American College of Cardiology/American Heart Association
recommends statins for adults aged 40-75 years with a cardiovascular disease risk factor …

Abstract Background In 2011, Manitoba implemented a province-wide program of physician
detailing and free sampling for generic atorvastatin to increase use of this generic statin. We …

Importance Drug coupons are widely used, but their effects are not well understood.
Objective To quantify the effect of coupons on statin use and expenditures. Design …

OBJECTIVE: In April, May, and June 2003, we conducted market research with decision
makers from 3 payer segments to determine their perspectives on the potential introduction …

Importance In November 2011, the cholesterol level–lowering medication atorvastatin
calcium became available in the United States as a generic drug. However, only a single …